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Industry Analysis Case Study
Case Title:
Mobile Banking in South Korea: A Win-Win Deal for Banking and Cellular Industries
Publication Year : 2005
Authors: Supriyo Bose & Devangana Sisodia
Industry: Banking, Insurance and Financial Services
Region:South Korea
Case Code: INA0035
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
By 2004, almost all the retail banks of South Korea were providing mobile banking facilities to their customers and by June 2004, four million transactions had been conducted through mobile phones. While banks increased their profitability by reducing transaction costs and time, the cellular service providers benefited due to the revenues generated from such additional services
Pedagogical Objectives:
- To discuss the growth of mobile banking in South Korea and its benefits to both banks and cellular companies.
Keywords : Banking industry, Cellular industry, Mobile banking, South Korea, Investment & Banking Case Study, Broadband connectivity, Technology innovation, Wireless Internet, 3G (third generation) wireless service, Internet on the palm, N-age (network age), M-age (mobile age), Web content providers, Mobile transaction security, Biometrics
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